B2B strategy consulting
Analysis of positioning, offering and addressable market. Written recommendations and a prioritised action plan.
Services
Six areas of practice, all dedicated to companies and professional organisations.
Brand strategy
Clarification of narrative, identity and key messages. Consistency across materials and channels.
Acquisition and demand generation
Structuring professional acquisition channels and the conversion path, from first contact to signature.
Corporate content and communication
Institutional content production: website, sales documentation, presentations and professional publications.
Marketing operations
Campaign implementation, vendor coordination and day-to-day execution follow-up.
Measurement and reporting
Definition of indicators, tracking setup and periodic reporting to management teams.